I created an internet ad that makes it look as if Ultron himself is hacking into your computer to warn you about his “Regeneration." Therefore, getting people ready and wondering what the ride will be like so they will come opening day to figure out what happens.

I created a spectacular front gate display that shows the villain, Ultron, and his sentry bots scanning the people entering the front gate, setting the stage for the ride as Ultron and his minions warn you of the “Regeneration” coming.

I made posters featuring concept art of the ride to go along the walls of the construction site while building the ride to get people interested and their anticipation up.

Lastly, I created a double billboard ad that features Ultron and the Avengers fighting a battle like the one that will be mimicked in the ride. It also features an exclusive design of Captain America’s shield cutting through the billboards to get Ultron.